In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah emphasize the importance of strategic growth for dental practices, especially those looking to reduce their reliance on PPO plans. The hosts stress that strategic growth is vital for any dental practice, as staying stagnant is not an option due to inflation and rising costs. Intentional growth ensures that a practice’s income and value continue to rise over time.
The episode highlights several methods to achieve strategic growth. One primary strategy is resigning from PPO plans, which allows practices to retain 45-50% more of their fees, even if some patients are lost in the process. Another effective approach is adding high-value services such as implants, adult orthodontics, and cosmetic dentistry, which can significantly increase revenue.
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Schedule a Coaching Strategy Meeting with GaryBased on Episode 310 of the Less Insurance Dependence Podcast. Listen to the original episode →
Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.