Why Google Ads and Pay Per Click are a Waste of Money?

As a listener of the Less Insurance Insurance Dependence podcast, you know that it is vital to master digital marketing if you want to successfully resign from PPO plans. This will not only help you attract a new flow of patients that choose you for reasons other than being on their PPO plan, but also help you replace any patients that you might lose after resigning from PPO plans.

When it comes to mastering digital marketing, you might have heard about how Google Ads and Pay Per Click will enable your practice to attract new patients from your community. However, in this episode, Gary Takacs and Naren Arulrajah discuss why this is further from the truth!

If you ever considered using Google Ads and Pay Per Click to market your dental practice or if you have already done so, give this episode a listen. Your insurance dependence reducing journey should never include any tools that will waste your money.

• 00:01:10 – Introduction to the episode
• 00:01:36 – Quick announcement about the upcoming Masterclass
• 00:04:15 – Introduction to the episode
• 00:06:15 – Statistics behind Google Ads
• 00:08:20 – Why Google Ads are expensive
• 00:12:15 – What you should do to improve Google SEO

Learn more about the Masterclass

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.