Using Video as a Patient Communication Medium when Resigning from PPO Plans

In this podcast episode, we explore the powerful medium of video for patient communication when resigning from PPO plans. With the understanding that words only contribute 7% to our communication, it becomes crucial to leverage other elements such as facial expressions, tone, and body language. By incorporating video, practitioners can effectively convey their message, ensuring patients receive the total value of the communication. The recommended video length is between 2 to 3 minutes, offering a concise and impactful delivery. This approach enables dental professionals to inform patients about practice changes, such as terminating insurance contracts, while emphasizing the continued availability of high-quality care and personalized experiences. Through face-to-face communication and strategic timing, practitioners can maximize patient retention and create a new benchmark for successful PPO plan resignations.

• 00:00:50 – Introduction to the episode
• 00:01:34 – Quick announcement about the upcoming Master Class
• 00:03:45 – Jumps into the topic
• 00:04:35 –  Effective communication
• 00:07:05 – Heads up communication
• 00:08:00 – Recall cycle
• 00:09:47 – Videos for patients 
• 00:13:00 – Retaining patients through videos
• 00:15:20 – Empathy as a response
• 00:17:52 – Addition to face-to-face communication

Learn more about the Masterclass

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.