In today’s episode Gary and Naren discuss the 4 parts of Dr. Panke’s Mastery Ladder in dentistry. Gary also goes in depth on the importance of the top 3 steps of the ladder.
Highlights:- Introduction to today’s episode > 02:45
- The Mastery Ladder > 03:20
- The top of the ladder; those who achieve mastery status > 03:37
- Only two percent achieve mastery status > 04:35
- Second to the top of the ladder; Adept > 04:55
- Third to the top of the ladder; Students > 05:50
- The bottom of the ladder; Indifferent > 06:26
- It will be virtually impossible to climb the ladder if you are a PPO providing dentist > 11:11
- The odds for getting in the two percent are better than staying as a contracted dentist > 18:11
- When you are feeling hopeless, the concept that dentistry rocks has gone away > 20:32
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Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.