This episode of the Less Insurance Dependence Podcast highlights the importance of proactive marketing when transitioning away from PPO plans. Gary Takacs and Naren Arulrajah discuss three key strategies: setting bold goals for collections and new patient numbers, implementing a comprehensive marketing plan, and targeting the resignation of at least one PPO plan in 2025. They emphasize the risks of neglecting marketing, likening it to unused muscles that atrophy, sharing real examples of practices successfully leveraging organic SEO for consistent patient growth, and urging listeners to plan to avoid disruptions and achieve sustainable success.
Episode Timestamps- 00:01:33 – Thriving Dentist Live Summit Successfully Building and Growing a Dental Practice in 2025. March 5th, 2025 at 7PM – 9:10 PM ET
Register now – - 00:02:46 – The Importance of Marketing In Advance When You Resign from PPO Plans
- 00:09:34 – Don’t bail from plans without a marketing plan in place.
- 00:11:34 – If you’re in the top 5% when it comes to a CEO, which means your search engine optimization in Google’s eyes is in the top 5% versus the bottom 95%, you’re gonna get 95% of the free traffic from Google.
The key is to focus on the right activities that align with your long-term goals, not just short-term fixes.
You’ve got to be proactive. You gotta be a planning-minded, you gotta be proactive, and the best way to counteract any loss of patients.
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Schedule a Coaching Strategy Meeting with GaryBased on Episode 328 of the Less Insurance Dependence Podcast. Listen to the original episode →
Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.