The Complete Guide to Dental Membership Plans: Replace PPO Revenue and Build Loyalty

What Is a Dental Membership Plan and Why It Works

A dental membership plan is an in-office membership program where patients pay a fixed monthly or annual fee to receive specific dental benefits and services. Unlike dental insurance, membership plans are direct agreements between your practice and your patients, without insurance company intermediaries. Patients know exactly what they're paying for, and your practice maintains full control over pricing and patient relationships.

Membership plans work because they align the financial interests of your practice with patient outcomes. When patients pay directly for preventive care, they're motivated to attend regular appointments. When your practice isn't battling insurance companies over claim denials and coverage disputes, you can focus entirely on delivering excellent dentistry. This creates a win-win relationship that builds stronger patient loyalty than any PPO contract could.

The Business Reality: Why Practices Are Moving Away from PPO

PPO contracts promise volume through network access, but deliver shrinking margins. Insurance companies control pricing, impose administrative burdens, and exploit the doctor-patient relationship for their own profit. A typical PPO contract reduces your fees by 30-50% while adding hours of administrative overhead. Membership plans reverse this equation: you set prices, you manage the relationship, and your revenue becomes completely predictable.

The transition from PPO to membership plans isn't abandonment of patients—it's liberation from insurance companies. Practices that master this model report increased profitability despite lower patient volume, because they're capturing the true value of their work.

The Membership Plan Business Case: Real Numbers

Let's model a typical practice with 1,500 active patients, currently relying on PPO insurance. The math shows why membership plans matter:

Current PPO Model (Revenue Analysis)

• Average PPO reimbursement per patient annually: $450 (after insurance discounts)
• Administrative cost per claim: $15-25 in staff time and software
• Claims denial rate: 8-12% (revenue never received)
• Patient payment collection rate: 65-75% for deductibles/copays
• Total annual PPO revenue: $675,000 (1,500 patients × $450)
• Administrative overhead: $45,000-65,000 annually
• Net revenue after administration: $610,000-630,000

Membership Plan Model (Revenue Analysis)

• Membership plan fee: $35/month ($420/year) per patient
• Enrollment rate: 60% of current patients (900 members)
• Administrative cost per member: $3-5 in software and processing
• Collection rate: 95%+ (automatic monthly payments)
• Additional revenue per member: $40-60/year from non-covered services
• Total annual membership revenue: $378,000 (900 × $420) + $36,000-54,000 (additional services)
• Administrative overhead: $2,700-4,500 annually
• Net revenue after administration: $409,300-434,800
• Remaining PPO/insurance patients: 600 patients × $200/year average = $120,000
• Total blended annual revenue: $529,300-554,800

The Hidden Benefits: Lifetime Value Math

The real financial case emerges when you calculate patient lifetime value. A PPO patient generates approximately $450/year in predictable revenue but has 35% annual attrition. A membership patient generates $420 base + $50 additional services = $470/year with 8% annual attrition. Over 10 years:

• PPO patient lifetime value: $2,100 (average 5.5-year relationship)
• Membership patient lifetime value: $4,235 (average 9+ year relationship)
• Additional lifetime value per member: $2,135 (101% increase)

When you account for higher satisfaction, stronger referrals, and the ability to raise fees annually (with member agreement), the lifetime value gap widens to 150-200%.

Designing Your Membership Plan: Tiers, Benefits, and Pricing

The Three-Tier Approach (Recommended)

Most successful practices use tiered membership plans to serve different patient segments and capture maximum revenue from your patient base.

Tier 1: Essential Plan ($25-35/month)

Target: Cost-conscious patients, families, younger demographics

Included benefits:

• 2 preventive exams per year (standard hygiene appointments)
• 2 professional cleanings per year
• 1 periodic full-mouth x-ray per year
• Fluoride treatment (1 per year)
• 10% discount on restorative services (fillings, crowns, implants)
• Emergency exam and pain management at no charge
• Priority appointment scheduling

Economics: This tier positions you competitively against cheap dental plans while still generating predictable revenue. The 10% discount on major work incentivizes patients to pursue treatment they might have delayed, driving overall revenue growth.

Tier 2: Complete Plan ($35-45/month)

Target: Value-conscious patients, families, patients with higher treatment needs

Included benefits:

• 4 preventive exams per year (quarterly monitoring)
• 4 professional cleanings per year
• 2 periodic full-mouth x-ray series per year
• Fluoride treatment (quarterly)
• Intraoral camera evaluation
• Annual deep cleaning (one scaling and root planing, if needed)
• 25% discount on restorative services
• 20% discount on cosmetic services
• Emergency exams and pain management at no charge
• Treatment planning and second opinions included
• Preferred pricing on specialty referrals (orthodontics, implant surgery)

Economics: This is typically your "sweet spot," attracting 40-50% of your membership base. The higher benefits structure creates stronger patient satisfaction and more referral generation.

Tier 3: Premium Plan ($45-65/month)

Target: Affluent patients, patients with significant treatment needs, patients who value comprehensive care

Included benefits:

• 6 preventive exams per year (bi-monthly)
• 6 professional cleanings per year
• Digital photography and intraoral imaging
• 3D cone-beam CT imaging (annual, typically $300-400 value)
• Unlimited fluoride treatments
• 2 deep cleanings annually (if needed)
• 40% discount on all restorative work
• 40% discount on cosmetic services
• Complimentary tooth whitening (annual professional treatment)
• Priority emergency access (same-day or next-day appointment guaranteed)
• Complimentary comprehensive treatment planning
• Referral fee sharing (patients refer friends, earn $50 credit per enrollment)

Economics: Premium tier members typically generate 3-4x the revenue of essential members through use of discounted services. These patients become your practice advocates and most profitable revenue stream.

Key Design Principles

Keep preventive care unlimited within reason. These are your profit centers—patients who attend regular exams are significantly more likely to approve restorative treatment. The cost of additional exams and cleanings is minimal compared to the treatment approvals they generate.

Use discounts strategically, not universally. Don't discount preventive care (that's the membership benefit). Offer substantial discounts (20-40%) on restorative and cosmetic services. This drives revenue from the treatments patients actually need, while the membership fee covers preventive losses.

Include one "premium" benefit that costs you nothing but has high perceived value. Annual whitening, CBCT imaging, or quarterly exams feel luxurious to patients but cost you minimal incremental dollars. These perception drivers strengthen loyalty far beyond their actual cost.

Add family options. Offer plans for couples (+$15-20/month) and family packages (+$50-80/month for 4 members). Family plans typically have higher adoption rates than individual plans because the savings become obvious to households.

Legal, Compliance, and Tax Considerations

Membership Plans vs. Insurance (Critical Distinction)

The most important legal point: membership plans are not insurance, they are service agreements. This distinction eliminates insurance regulation but creates different obligations. Your membership plan is a contract between your practice and patient, not involving insurance companies.

However, you must be transparent about what's not covered. Explicitly state that membership plans do not replace dental insurance and that members are responsible for any costs beyond the plan benefits. Recommend that members maintain dental insurance if they have it through their employer.

Required Legal Safeguards

• Clear written membership agreement: Define all benefits, exclusions, cancellation policies, and price increases. Have a healthcare attorney review this document. The cost ($500-1,500) is invaluable insurance against disputes.
• Cancellation policy: Specify whether members can cancel with 30 days notice, whether there are long-term commitment discounts, and what happens if patients move away or change care preferences. Default to 30-day cancellation without penalty to maximize adoption.
• Price increase policy: Specify how often you can raise prices (typically once annually) and how much notice you'll provide (typically 30-60 days). This protects your business and sets patient expectations.
• HIPAA compliance: Your membership database contains protected health information. Ensure your patient management software is HIPAA-compliant and that your membership agreement explicitly confirms HIPAA privacy standards.
• Credentialing disclosure: If you use the membership plan in marketing, be transparent about what's included. Avoid language that implies these are insurance products or that members are "covered" in the insurance sense.

Tax Treatment

Membership plan revenue is ordinary business income, subject to normal federal and state income taxes. If you have business debt, it may be deductible (consult your CPA). The revenue should be recorded when services are provided or when members receive benefits, not when they pay the monthly fee.

For accounting purposes, consider membership fees a liability (unearned revenue) until you deliver the services. This creates proper revenue recognition and helps you track plan profitability accurately.

Software, Implementation, and Operational Systems

Essential Technology Requirements

Your membership plan requires three technology components: patient management integration, automated billing, and reporting.

Patient Management System (PMS) Integration

Your PMS must track membership status, tier level, and benefits used. Look for systems that automatically flag when patients near their benefit limits (e.g., "This patient has used 2 of 2 cleanings for the year"). Key PMS features you need:

• Custom patient tags or classifications for membership tier
• Automated benefit tracking (exams used, cleanings used, discount percentage)
• Treatment planning filters (show applicable discounts based on membership)
• Reporting on membership revenue by tier, enrollment trends, and utilization
• Integration with billing/payment processing for automated collections

If your current PMS doesn't support membership plans, evaluate upgrades before launching. The cost of switching systems ($3,000-8,000 plus implementation time) is justified by the revenue stability membership plans provide.

Automated Billing and Payment Processing

Membership plans require reliable recurring payments. You need:

• Recurring payment processing: Set up automatic monthly or annual charges using patient credit cards or bank accounts. Stripe, PayPal, or your PMS vendor can handle this.
• Failed payment handling: Automate retry logic for failed payments (retry day 3, day 7, then notify staff). This reduces administrative work while improving collection rates.
• Cancellation workflows: Define exactly what happens when a patient cancels—should their benefits terminate immediately or at month-end? Does their balance transfer to their account? Automate this in your billing system.
• Annual renewal logic: If members pay annually, automate renewal invoicing and benefit resets on their anniversary date.

Pro tip: Offer a small discount (2-5%) for annual payment versus monthly. This improves cash flow and reduces administrative processing costs while rewarding committed members.

Operational Implementation Checklist

• Week 1-2: Design plan tiers, benefits, and pricing based on your practice's treatment mix and local market
• Week 2-3: Have a healthcare attorney review membership agreement ($500-1,500)
• Week 3-4: Configure PMS for membership tracking; test benefit calculations and billing
• Week 4-5: Train staff on benefits, pricing, and how to enroll patients; create internal wiki or reference guide
• Week 5-6: Create marketing materials (one-pager, poster, email templates, website copy)
• Week 6: Soft launch to existing patients; gather feedback and refine before public launch
• Week 7-8: Full launch with marketing push; monitor enrollment and troubleshoot issues
• Month 2-3: Analyze utilization, adjust benefits if needed, optimize patient communication

Marketing and Enrollment: Getting Patients to Adopt

The Enrollment Gap Problem

Most practices launch membership plans expecting 70-80% adoption. Reality: expect 40-60% initial enrollment, with adoption reaching 70-80% over 12-18 months as patient attitudes shift. The gap exists because patients need to be sold on the value, and that takes repetition and trusted staff advocacy.

The Enrollment Timeline

Month 1-2: 30-40% adoption (early adopters and price-sensitive patients)

Month 3-6: 50-60% adoption (word-of-mouth and staff recommendations take effect)

Month 9-12: 70-75% adoption (critical mass achieved, social proof drives adoption)

Month 18+: 75-85% adoption (plateau reached; non-enrolled patients are either uninsured holdouts or those with strong employer insurance)

Marketing Channel 1: In-Office Signage and Point-of-Service Enrollment

Your highest-converting enrollment channel is patient-initiated enrollment at the front desk. Make it easy:

• Large poster in waiting room: Show plan tiers, pricing, and key benefits visually. Use your brand colors (navy, teal, coral) and make it professional but warm.
• One-page handout: Leave stacks at check-in. Include side-by-side comparison of tiers, simple ROI math ("Save $400/year vs. insurance"), and enrollment instructions.
• Point-of-care signage: In treatment areas, place small signs highlighting benefits (e.g., "Essential members get $X discount on this crown").
• Tablet-based enrollment at check-in: Allow patients to enroll during the first visit by filling out a quick digital form. Offer same-day activation.

Marketing Channel 2: Email to Existing Patients

Email is high-ROI for membership enrollment. Create a 4-email sequence sent over 3-4 weeks:

Email 1 (Day 1): Announcement - "We're Launching Membership Plans: Save on Dental Care"
Subject: "Save up to $400 a year with our new membership plans"
Content: Introduce the program, explain benefits in simple terms, link to a landing page with details.

Email 2 (Day 7): Value Proposition - "Compare: Membership vs. Insurance vs. PPO"
Subject: "Why 200+ of our patients chose membership plans"
Content: Show ROI math, highlight specific benefits, address common questions (Is this real insurance? Can I cancel?)

Email 3 (Day 14): Social Proof - "What Our Patients Are Saying"
Subject: "See why Dr. [Practice] patients love our membership plan"
Content: Short testimonials from enrolled members, explain impact on their care.

Email 4 (Day 21): Limited-time Offer - "Join This Week: First Month Free"
Subject: "Enrollment deadline for first month free benefit"
Content: Create urgency, make enrollment link prominent, explain how to enroll.

Expected conversion: 15-25% of email recipients will click through; 5-10% will enroll. Segment emails by insurance status (uninsured patients respond better to cost savings; insured patients respond better to simplicity).

Marketing Channel 3: Social Media and Google Ads

Use paid social media advertising to reach local prospects and warm leads. Create ads highlighting key selling points:

• "No insurance hassles — $35/month for unlimited exams and cleanings"
• "Keep more money in your pocket: $420/year vs. $800+ for traditional insurance"
• "New to [City]? Join our membership plan and save on your first visit"
• "Tired of insurance denials? Try our membership plan—20% of patients switch and save $400/year"

Budget $500-1,500/month on social ads during launch month; taper to $200-500/month ongoing. Target patients within 10 miles of your practice, age 25-65, with interests in health/wellness. Expected cost per lead: $5-15. Expected conversion rate: 3-8%.

Marketing Channel 4: Referral Incentives (For Premium Members)

Premium members are your best marketing channel. Offer $50 account credit for each referred patient who enrolls. This costs you $50 but brings in a member generating $35-65/month. Payback period: 1 month. ROI: 6x over first year.

Provide referral cards that premium members can give friends. Make the referral process frictionless: member gives card to friend, friend brings card to your office, you process enrollment automatically and credit both accounts.

In-Office Enrollment Scripts (For Your Team)

Script 1: Initial Introduction (At Check-In)

"While you're here today, I wanted to tell you about something new we're offering—our membership plans. Instead of dealing with insurance companies, you pay a simple monthly fee and get everything included: regular exams, cleanings, and discounts on all your other care. Most patients save money and it's way simpler than dealing with insurance. Can I show you our options?"

Script 2: Addressing Price Objections

"I hear you—$35-45/month does sound like something new. But here's the thing: your insurance probably costs $80-150/month with a deductible, and you still end up paying out of pocket. With our membership plan, there are no surprises. Your exams and cleanings are always included. Plus, you get 25% off the big stuff like fillings and crowns. Most patients find it costs less and they get better care."

Script 3: Handling Insurance Holders

"Many patients keep their insurance through their employer and also do our membership plan. Here's why: the membership covers preventive care completely, and the discount applies to anything insurance doesn't cover. You get the best of both—insurance coverage when needed and our membership discount for the rest. Want to run the numbers?"

Script 4: The Close

"Great. Let me get you enrolled right now on our iPad. It takes about two minutes, and you can start saving immediately. Which tier sounds best for you?"

Retention, Engagement, and Scaling the Program

Retention Strategy: Preventing Churn

Membership plan churn typically runs 8-12% annually for engaged members, but 25-35% for passive members. The difference: active communication and perceived value.

Engagement Tactics That Work

• Quarterly benefit utilization emails: Send members a brief email every 3 months showing their benefits used, benefits remaining, and any upcoming exams they should schedule. "You've used 1 of your 4 cleanings so far this year—you have 3 remaining!"
• Anniversary recognition: On members' enrollment anniversary, send a personalized email celebrating their membership and highlighting the value they've received ("You saved $340 on dental care this year!")
• Exclusive member events: Host a quarterly member appreciation event—light refreshments, quick dental screenings, or educational talks. This builds community and reminds members why they joined.
• Annual benefit increases: After 12 months, add one small benefit without raising price (extra whitening, extra exam, premium imaging). This creates a "surprise and delight" moment.
• Referral program:**Remember earlier--premium members get $50 credit per referral. This keeps members thinking about the plan and builds your patient base.

Churn Intervention Strategy

When a member's engagement drops (no appointments scheduled for 6+ months), intervene immediately:

• Send a "We miss you" email with a gentle reminder of their membership benefits and their remaining cleanings/exams for the year.
• Include a special offer: "Come back for an exam this month and get $25 off your next restorative service."
• If no response in 2 weeks, have a staff member call. Often, patients forget they have the benefit and are thrilled to be reminded.

Expected outcome: Targeted intervention recovers 40-50% of at-risk members and extends their average membership duration 2-3 additional years.

Scaling: From 100 to 1000 Members

As your membership base grows, you'll need to optimize operations. Here's the scaling roadmap:

Phase 1 (0-200 members): Manual operations are fine. Front desk handles enrollment, staff phones members for scheduling. Focus on training and customer experience.

Phase 2 (200-500 members): Automate email communications using your PMS or email marketing software. Set up automated benefit reminders, appointment reminders, and anniversary emails. Hire a part-time coordinator to manage referrals and engagement.

Phase 3 (500-1000 members): Implement a membership management platform (Dentally, Clinic Cloud, or similar) that integrates with your PMS. These tools automate billing, retention workflows, and reporting. Consider promoting a staff member to membership coordinator role (20-30 hours/week).

Phase 4 (1000+ members): Full-time membership coordinator or manager managing enrollment, retention, reporting, and strategy. Potentially expand plan offerings (add add-on plans like cosmetic bundles) to increase member revenue.

Scaling Reality

The sweet spot for membership profitability is 400-800 members. At this volume, you've achieved operational efficiency (software costs are fixed, staff overhead is optimized) while still maintaining personal touch. Beyond 1000 members, you're managing a mini health plan—valuable but requires dedicated resources.

Measuring Success: Key Metrics and Reporting

The 7 Metrics That Matter

1. Enrollment Rate (%)
Definition: Active membership members divided by total patient base.
Target: 60% by month 12, 75%+ by month 24
Why: This directly correlates to revenue stability. Each 10% increase in enrollment = 6-10% revenue lift.

2. Monthly Recurring Revenue (MRR)
Definition: Total monthly membership fees from active members.
Target: 30% of your pre-membership monthly revenue by month 6; 50%+ by month 18
Why: This is your revenue growth indicator. Predictable MRR allows better business planning and financing decisions.

3. Member Churn Rate (%)
Definition: (Members lost per month / total members at month start) × 100
Target: 1% or lower (12% annually)
Why: Churn indicates engagement problems. If churn exceeds 15% annually, you need to revisit retention strategy.

4. Treatment Approval Rate (%)
Definition: Percentage of treatment plans presented to members that are approved and completed.
Benchmark: PPO typical approval rate = 65-75%; membership typical approval rate = 75-85%
Why: Higher approval rates mean membership is removing insurance barriers to care. This drives the true profit of the model.

5. Average Spending Per Member (Annual)
Definition: Total annual spending (membership fee + additional services) per active member.
Target: 1.1-1.3x your membership monthly fee annually
Example: $35/month members average $420-468/year; $45/month members average $540-720/year
Why: This shows whether members are using included benefits and buying additional services. Low spending indicates you've priced benefits too generously.

6. New Patient Acquisition Cost (NPAC) from Membership
Definition: Total marketing + referral program costs divided by new members acquired from marketing.
Target: $50-100 per acquired member
Why: If you're spending $200+ per member acquisition, optimize your channels or adjust referral incentives.

7. Member Lifetime Value (MLV)
Definition: Average membership revenue plus additional service revenue over average member tenure.
Target: 3-4x higher than your average PPO patient lifetime value
Example: If your PPO patient LTV was $2,100, your member LTV should be $6,300-8,400
Why: This is your ultimate success metric. If MLV isn't 3x+ higher, your membership tiers are overpriced.

Creating Your Monthly Membership Report

Generate a simple one-page report each month tracking these 7 metrics. Share with your team and clinical director. Track trends month-over-month and quarter-over-quarter.

Report Template:

Enrollment Rate: 58% (Target: 60%) | Trend: +3% from last month
Monthly Recurring Revenue: $18,450 | Trend: +$2,100 from last month
Member Churn Rate: 1.2% | Trend: Stable
Treatment Approval Rate: 79% | Benchmark: PPO 68%
Avg Annual Member Spend: $565 | Target: $540+
New Members: 24 this month | NPAC: $75
Member LTV (Projected): $5,850 | Previous year PPO LTV: $2,100 (278% improvement)

Common Mistakes and How to Avoid Them

Mistake 1: Overpricing Membership Relative to Insurance

The error: Practices price membership plans at the same level as out-of-pocket cost or slightly below PPO insurance copay levels. Patients see no compelling reason to switch.

The fix: Price membership at 40-60% of the cost of traditional insurance for your area. If insurance in your market averages $100-150/month, price your basic plan at $25-35/month. The extreme affordability is your competitive advantage.

Mistake 2: Benefits That Are Too Generous

The error: Practices include unlimited cleaning, unlimited exams, and deep discounts on everything. Revenue per member doesn't justify the benefits cost.

The fix: Limit preventive benefits to what your practice can sustain profitably (2-4 exams/cleanings per year), but make limits generous enough that members feel they're getting value. Structure discounts to drive higher-ticket treatment, not to make all treatment affordable.

Mistake 3: Inconsistent Messaging to Patients

The error: Different staff members explain the plan differently. Some frame it as an alternative to insurance (confusing), others as a discount program (undervaluing), others as a patient club (too casual).

The fix: Create a single, consistent talking point and train all staff on it. Example: "A membership plan is a direct agreement between you and our office. You pay a simple monthly fee and get preventive care covered and discounts on everything else. It replaces insurance for our patients—simple and transparent."

Mistake 4: Launching Without Educating Your Team

The error: You design the plan, send an email to patients, and expect staff to sell it without training. Staff don't understand it, can't answer questions, and enroll rates are low.

The fix: Spend 2-3 hours training your entire team. Have them enroll themselves in the plan they'll be selling (premium tier for doctors/senior staff, basic tier for others). Let them experience the value firsthand. Create a one-page benefits reference guide and keep it at every staff station.

Mistake 5: Not Addressing Insurance Holder Concerns

The error: Patients with employer insurance think the membership plan is a replacement, not a complement. They're worried about losing coverage.

The fix: Explicitly tell insurance holders: "You can keep your insurance AND join our membership plan. Insurance handles big procedures, our plan covers preventive and fills gaps." This removes the perceived risk and opens up a new revenue stream.

Mistake 6: Passive Promotion (Hoping Patients Will Ask)

The error: You mention the plan exists in the waiting room poster, then wonder why only 20% of patients enroll.

The fix: Every patient interaction should include an enrollment offer. At check-in: "Have you seen our new membership plans? They're saving our patients $300-400/year." At checkout: "While you're here, can I get you signed up for our membership? It covers your next cleaning."

Mistake 7: Not Tracking Benefit Utilization

The error: Members don't know how many cleanings they have left, whether they've hit their annual limit, or what services they're entitled to. They feel confused and undervalued.

The fix: Your PMS should automatically flag benefit usage. At checkout, tell members: "You've had 1 of 4 cleanings this year—you have 3 remaining." Send quarterly emails reminding members of remaining benefits. This increases utilization and member satisfaction simultaneously.

Conclusion: Building Your Practice Around Membership

Membership plans represent a fundamental shift in how dental practices operate. Instead of being price-takers beholden to insurance companies, you become a price-setter in direct relationship with your patients. The financial case is compelling: 2-3x higher patient lifetime value, 40-60% higher profitability per patient, and revenue that's 95%+ predictable.

Implementation requires investment in technology, training, and marketing. But the return is substantial: practices that execute membership programs well report 20-35% revenue growth within 24 months, despite lower patient volumes. That's the power of aligning incentives.

The path forward is clear: design a membership plan that reflects your practice's treatment mix and patient demographics, implement it with strong technology and staff training, and market it consistently to every patient. Track metrics relentlessly. Adjust tiers and benefits based on data, not assumptions.

The practices succeeding most aren't the ones that go all-in immediately. They're the ones that launch a membership program, learn from real-world patient behavior, and refine the model continuously. Your first version won't be perfect—and that's fine. What matters is getting started, listening to feedback, and optimizing from experience.

The future of dentistry isn't PPO—it's direct relationships with patients who value your expertise and are willing to invest in their own health. Membership plans are how you unlock that future for your practice.

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Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.