In this episode Gary and Naren discuss the thorn in every dental practice’s side, negative reviews. Negative reviews whether real or fraudulent happen every day, Naren and Gary fill you in on how to deal with these pesky thorns.
Highlights:- Introduction on topic > 02:57
- Negative reviews that are legitimate, fraudulent and hobby written > 03:23
- Can one stray negative review make you more credible? > 06:46
- Should you respond to a negative review > 09:56
- Real Life Smiles reviews > 11:44
- All reviews are not created equal > 16:25
- Look at negative reviews objectively > 17:03
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Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.