In this episode, Gary and Naren discuss the patients who only want services done if their insurance covers it, and how to get better patients who are interested in having the best oral health care they can get, regardless of what their insurance covers.
Highlights:- Introduction to today’s topic > 00:56
- One Day MBA recap and upcoming dates > 01:38
- Review from a podcast listener > 03:46
- Patients you wish you never had > 05:31
- Is it possible to get a good patient because you are on their insurance > 07:11
- Mentor, Seth Godin, Blog entry > 09:16
- Is it possible to educate, persuade and guide a patient to do more than insurance allows > 12:11
- Don’t stop talking about ideal care and oral systemic connection > 14:52
- Get better patients > 16:06
- Life Smiles Marketing Team: Ekwa Marketing > 15:56
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Schedule a Coaching Strategy Meeting with GaryBased on Episode 73 of the Less Insurance Dependence Podcast. Listen to the original episode →
Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.