In this episode, Gary and Naren explore Dr. Robert Cialdini’s influence principle of unity. They emphasize the power of belonging to a closely knit group, exemplified by initiatives like providing NFL-quality mouthguards for local high school teams at no cost.
The conversation stresses the genuine connection and support within such communities, highlighting the contrast with skepticism faced in traditional dental societies. Overall, it underscores the transformative impact of embracing and fostering a sense of unity within dental practices.
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Download this Freebie Discover the transformative power of unity in dental practices. Explore Dr. Cialdini’s influence principle with Gary and Naren in this insightful eBook. DOWNLOAD NOW Episode Timestamps- 00:00:50 – Introduction to the episode
- 00:01:28 – Quick announcement about the masterclass
- 00:04: 36 – Jumps into the topic
- 00:05:10 – Why humans like to be a part of a tribe
- 00:07:02 – Making NFL quality mouthguards
- 00:11:27 – How you belong to a tribe
- 00:13:49 – Going out of network
- 00:14:51 – The virtual summit
- 00:16:17 – How to pick the right opportunity to be a part of it
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Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.