In this episode, Gary and Naren explore the influential principle of scarcity in professional practice, drawing from Doctor Robert Chinni’s teachings on the seven principles of influence. Scarcity’s impact, exemplified through Apple’s strategic iPhone releases, illustrates how limited availability intensifies demand.
Discover strategies to apply scarcity in dental practices, from specialized service days offering exclusive discounts to creating urgency through time-limited offers. Insightful analogies, like Taylor Swift’s ticket sales, emphasize scarcity’s effectiveness.
Unveiling scarcity as the most transformative yet challenging influence principle, Gary and Naren prime the audience to implement scarcity—the sixth principle—in their professional endeavors.
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Download this Freebie Unlock the power of scarcity in professional practices. Learn its impact on consumer behavior and actionable strategies in our accompanying eBook. DOWNLOAD NOW Episode Timestamps- 00:00:50 – Introduction to the episode
- 00:01:26 – Quick announcement about the masterclass
- 00:05 10 – Jumps into the topic
- 00:06:30 – We want things that are hard to get
- 00:07:30 – 2 examples of how to use scarcity in your practice
- 00:09:55 – Teeth whitening for patients
- 00:11:15 – The fear of missing out
- 00:12:29- Creating a digital library
- 00:13:44 – Why the seven principles are so powerful
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Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.