How to Apply the Influence Principle of ‘Liking’ in Your Practice

In this engaging episode, Gary and Naren take a deep dive into the second chapter of their series on the foundational principles of influence, drawing inspiration from the renowned Dr. Robert Cialdini. Together, they explore the intriguing concept of “liking” and its pivotal role in liberating dental practices from insurance dependence.

The hosts drive home the point that patients are naturally drawn to professionals they genuinely like and connect with. They generously share a treasure trove of practical strategies aimed at cultivating this essential likability factor.

The discussion showcases the critical importance of establishing personal connections with patients, whether it’s through online interactions or the warmth of face-to-face encounters. Furthermore, they shed light on the transformative potential of educational videos that demystify intricate dental concepts, effectively making the dentist more accessible, relatable, and, ultimately, more likable.

• 00:00:50 – Introduction to the episode
• 00:01:29 – Quick announcement about the upcoming masterclass
• 00:03:07 – Jumps into the topic
• 00:04:56 –  We tend to like people who are like us.
• 00:07:17 – 82% of your visitors to your website will be a woman
• 00:09:12 – Including a family photo on your bio page
• 00:10:20 – The very first patient appointment
• 00:13:14 – Welcoming visitors to your website
• 00:14:16 – Applying liking online
• 00:16:44 – Why Google like videos

Learn more about the Masterclass