How to Apply the Influence Principle of ‘Authority’ in Your Practice

In this episode, Gary and Naren discuss the Influence Principle of Authority and how it can be applied in your dental practice. They emphasize the power of authority figures and how to establish yourself as an expert in your field. They explore the Doctor’s Choice Awards platform as a tool for gathering testimonials from healthcare providers, which can boost your credibility and online presence. They also touch on the significance of backlinks for SEO and the impact of this principle on reducing insurance dependence in your practice. Overall, this episode provides valuable insights on becoming an authority in your field and enhancing your practice’s influence.

• 00:00:50 – Introduction to the episode
• 00:01:22 – Quick announcement about the upcoming masterclass
• 00:04:22 – Jumps into the topic
• 00:05:26 – Listening to the authority
• 00:07:37 – How do you become the authority?
• 00:08:20 – The influence
• 00:10:40 – Doctor’s Choice award
• 00:13:39 – Backlinks
• 00:14:40 – How Google sees backlinks 
• 00:15:30 – The difference between now and a generation ago

Learn more about the Masterclass

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.