How do I stay profitable after dropping PPO Plans?

In this episode of The Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore strategies for maintaining profitability after dropping PPO plans. They emphasize the dual approach of increasing revenues and decreasing expenses, noting that eliminating the high overhead of PPO adjustments is crucial.

Gary advises focusing on building a strong hygiene department, incorporating high-value services like adult orthodontics, cosmetic dentistry, and dental implants, and using oral conscious sedation to boost treatment acceptance. He also highlights the importance of effective marketing, maximizing the use of auxiliary team members, and improving case presentation skills to increase daily production.

The episode concludes with a discussion of the most profitable elective procedures, such as dental implants, adult orthodontics, and smile design. These services not only generate high revenue but also meet patient demands for comprehensive care. The hosts underline that with the right strategies, practices can successfully transition away from PPO plans and achieve greater profitability.

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.