Fee Setting Guidelines

In this episode of the Less Insurance Dependence Podcast titled “Fee Setting Guidelines,” hosts Gary Takacs and Naren Arulrajah discuss  the crucial topic of how to set fees in a dental practice effectively. They emphasize the importance of regularly updating fees, particularly in an inflationary economy, to ensure that dental practices remain profitable. Gary shares the ideal, though impractical, method of using cost accounting to determine fees, where the exact cost of delivering each service is calculated, and a profit margin is added. However, due to the complexity and variables involved, this method is only feasible for some practices.

This episode will provide guidance to  allow dentists to set their fees based on various percentiles, giving them the ability to align their pricing with the quality of care they provide and the economic environment of their location.

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.