Dr. Tracey Hughes made the bold decision to go fully fee-for-service. Her story provides a roadmap and inspiration for others considering the same path.
The Decision to Go Fee-for-Service
Dr. Hughes had been gradually reducing her PPO participation over several years. When she finally decided to drop her remaining plans, she had already built a strong patient base that valued her care. The transition wasn't impulsive but the result of careful planning and systematic preparation.
The Transition Process
Dr. Hughes invested in patient communication, ensuring every patient understood the change and why it was happening. She implemented a membership plan for patients without insurance, making it easy for them to continue receiving care. Her team was trained and confident in having conversations about the transition.
Results After Going Fee-for-Service
Within six months of going fully fee-for-service, Dr. Hughes saw her collections increase while her patient volume decreased. She was seeing fewer patients but producing and collecting more per patient. Her team reported lower stress levels and higher job satisfaction. Patient satisfaction scores also improved.
Lessons for Other Dentists
Dr. Hughes emphasizes that the key to success is preparation. Build your systems, train your team, communicate clearly with patients, and have a membership plan in place before you make the switch. She also stresses the importance of believing in the value you provide and not letting fear hold you back from achieving your practice's full potential.
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