Case Study: How One Practice Added $250K per year in Invisalign Cases

In this episode, Gary and Naren dive into an exciting case study that reveals how a dental practice successfully added $250,000 per year in Invisalign cases. Our guest, Gary, shares his insights on implementing high-profit, high-value services within dental practices. He emphasizes the power of offering what patients want, as people are more likely to invest in their desires rather than just their needs. He outlines a simple yet effective strategy employed by a dentist who went from starting three Invisalign cases to an impressive 50 cases yearly. By leveraging the expertise of hygienists and identifying crowding or spacing during routine appointments, the practice experienced a significant revenue boost. Gary emphasizes the transformative impact of adult orthodontics and highlights the importance of marketing and online visibility for attracting new patients seeking such services.

• 00:00:50 – Introduction to the episode
• 00:01:42 – Quick announcement about the upcoming Master Class
• 00:04:42 – Jumps into the topic
• 00:06:03 – Case study
• 00:08:43 – 3 Invisalign Cases a year
• 00:10:00 – providing life-changing dentistry
• 00:11:12 – Identifying crowding or spaces
• 00:13:18 – A verbal pass off
• 00:16:18 – Adult orthodontic

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Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.