Are There PPO Plans Worth Keeping?

In this podcast episode, Naren and Gary discuss the current challenges of keeping PPO plans for dental practices. They highlight the significant increase in dental costs since COVID-19 and the strain this places on practice finances. The conversation explores the idea of treating PPO adjustments as a marketing expense and the limitations of staying in-network. They ultimately question the viability of keeping PPO plans and emphasize the need to reduce reliance on them for the success of a dental practice.

• 00:00:50 – Introduction to the episode
• 00:01:40 – Quick announcement about the upcoming masterclass
• 00:04:22 – Jumps into the topic
• 00:05:09 – Current economic condition
• 00:06:20 – Supply & demand
• 00:08:05 –  why your Income from PPO plans has likely gone down
• 00:10:20 – you become addicted to PPO plans as your source of new patients
• 00:12:20 – Getting patients from Google
• 00:13:20 – Why it is not viable to stay as a PPO provider
• 00:16:26 – A client who became successful after dropping PPO plans

Learn more about the Masterclass

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.