An Important Phrase to Stop Using

We have all been conditioned to think that stopping something is bad or that we should never quit doing something to see the expected good result. 

However, there is power in stopping something. The power of stopping doing something is that it gives you more time and energy to focus on doing new and better things. 

There is a phrase that we all unknowingly use in our dental practice that frightens new patients, and when your patients hear this phrase, they tend to stay away from your practice! Your team members require training to deal with new patients carefully; therefore, you, too, need to be aware of this phrase that needs to be eliminated from your practice.

Listen to this episode as Gary and Naren discuss the phrase that you should stop using in your practice, why the phrase is bad for your practice, and how to come up with a new language to replace this phrase!

Want to learn how to reduce your practice overhead to 60% or less? Register for the 3-hour Masterclass to do precisely that by visiting: www.lessinsurancedependence.com/masterclass/

• 00:01:15 – Introduction to the episode
• 00:01:20 – Quick announcement
• 00:05:25 – The phrase that you should eliminate
• 00:06:32 – What happens when patients hear the phrase
• 00:08:52 – How to replace the phrase
• 00:17:00 – Suggestion from Gary to make this work  

Learn more about the Masterclass

Reviewed by

Naren Arulrajah

CEO & Founder, Ekwa Marketing

Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.