In this podcast episode, Gary and Naren discuss how dental practices can attract super fans and reduce dependence on insurance plans. They discuss Apple’s strategy of creating fans instead of customers and how a dental practice can emulate this. They then introduce making NFL-quality mouthguards for local high school football teams and other contact sports as a marketing and community service project. Gary recommends connecting with the local high school and providing the varsity team with custom mouthguards. Gary and Naren highlight the benefits of this project, such as creating a sense of community involvement and improving the practice’s reputation. They conclude by emphasizing the effectiveness of this project in attracting super fans and reducing dependence on insurance plans.
Download this Freebie Learn how to attract loyal, long-term customers to your dental practice with the unique marketing strategy of creating ‘Superfans.’ Inspired by Apple’s successful approach, this e-book delves into cultivating a community of devoted customers. Download now to transform your practice. DOWNLOAD NOW Episode Timestamps- 00:01:11 – Introduction to the episode
- 00:01:25 – Quick announcement about the upcoming MBA
- 00:03:36 – How Apple develops fans
- 00:04:18 – How to create fans for your dental practice
- 00:07:12 – NFL quality mouthguard
- 00:08:00 – Marketing/community service project
- 00:11:26 – Reducing incidents of concussion
- 00:13:58 – Suck down machines
- 00:15:28 – Connecting to a community
- 00:18:15 – Dr. Greg’s story
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Schedule a Coaching Strategy Meeting with GaryBased on Episode 232 of the Less Insurance Dependence Podcast. Listen to the original episode →