In this episode, Gary and Naren discuss a growing group of patients who purchase their own dental insurance. Contrary to popular belief, not all dental insurance is provided by employers as a benefit. Some individuals buy their own plans through various means, and they often face limitations and high premiums. Gary suggests leveraging this group of patients to create a more successful dental practice. He introduces the concept of an in-office membership plan that offers significant benefits compared to self-purchased insurance. The plan includes discounted services and eliminates the hassle of dealing with insurance claims. Gary and Naren highlight the financial advantages, increased patient loyalty, and flexibility of the membership plan. By asking patients about their insurance and presenting this alternative, dentists can help their patients save money and receive better care.
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- 00:01:25 – Quick announcement about the upcoming Master Class
- 00:03:31 – Jumps into the topic
- 00:04:23 – Dental Insurance
- 00:06:21 – In-office membership plan
- 00:07:08 – Coming up with a discount
- 00:09:10 – Hygiene appointment
- 00:11:10 – Adult orthodontic
- 00:13:09 – Membership plan
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Schedule a Coaching Strategy Meeting with GaryBased on Episode 248 of the Less Insurance Dependence Podcast. Listen to the original episode →
Reviewed by
Naren Arulrajah
CEO & Founder, Ekwa Marketing
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing, contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.