About Naren Arulrajah
Naren Arulrajah is the CEO and Founder of Ekwa Marketing, a 300-person dental marketing agency that has helped hundreds of practices grow through SEO, reputation management, and digital strategy. A published author of three books on dental marketing — including 8 Steps Every Dentist Should Take to Dominate Their Market Online and Game Over: A Dentist's Guide to Google Domination — Naren is also a contributor to Dentistry IQ, co-host of the Thriving Dentist Show and the Less Insurance Dependence Podcast, and a member of the Academy of Dental Management Consultants. He has spent 19 years focused exclusively on helping dental practices succeed online.
Track Record & Expertise
Years of Dental Industry Experience
Team Members at Ekwa Marketing
Dental Practices Helped Succeed
Published Books on Dental Marketing
Why Naren Founded RID Academy
Throughout his 19 years of helping dental practices succeed through digital marketing, Naren identified a critical gap: practices had access to marketing expertise and patient acquisition strategies, but lacked comprehensive guidance on practice management, financial planning, and the mindset shifts required to reduce insurance dependence.
RID Academy was born from this insight. By combining his proven digital marketing strategies with expert practice management coaching, Naren created a complete resource for dental practice owners ready to take control of their practice and their life.
The RID Academy Mission
To help every dental practice owner reduce their insurance dependence and build a thriving, profitable practice on their own terms.
Areas of Expertise
Digital Marketing Strategy
Expert-level knowledge of SEO, paid advertising, content marketing, and digital patient acquisition strategies proven to scale dental practices.
Reputation Management
Mastery of online reputation, review management, and brand building to help practices attract ideal patients and build authority in their markets.
Insurance Independence Strategy
Deep understanding of the challenges practices face reducing PPO dependence and proven frameworks for building sustainable fee-for-service practices.
Practice Growth Consulting
Strategic guidance on scaling patient acquisition, improving practice operations, and building high-performing teams.
Dental Practice Education
Author, speaker, and podcast host dedicated to educating practice owners on digital strategy, marketing best practices, and business growth.
Leadership & Thought Leadership
Regular contributor to Dentistry IQ, co-host of industry podcasts, and a respected voice in the dental business community.
Publications & Media
Books
Naren is the published author of three books on dental marketing and practice growth:
- 8 Steps Every Dentist Should Take to Dominate Their Market Online — A comprehensive guide to digital marketing strategy for dental practices
- Game Over: A Dentist's Guide to Google Domination — Mastering search engine optimization and local dominance
- Additional Title — Advanced strategies for dental practice growth and patient acquisition
Media & Speaking
Naren regularly shares his expertise through:
- Contributing writer for Dentistry IQ — Industry-leading publication for dental professionals
- Co-host of The Thriving Dentist Show — Podcast dedicated to practice growth and owner success
- Co-host of The Less Insurance Dependence Podcast — Deep-dive conversations on achieving practice independence
- Member of the Academy of Dental Management Consultants — Elite peer group of top practice management experts
What Sets Naren Apart
Real-World Results
19 years of hands-on experience helping hundreds of practices succeed. Every strategy taught is battle-tested in real dental practices.
Dual Expertise
Unique combination of digital marketing mastery and deep understanding of practice management and insurance dynamics.
Educator at Heart
Published author, podcast host, and thought leader committed to lifting up the entire dental industry through education and transparency.
Community Focused
Dedicated to building a supportive community of practice owners pursuing insurance independence and shared success.
Proven Scaling
Built Ekwa Marketing from startup to 300-person agency — demonstrating ability to scale and systematize success.
Industry Recognition
Respected voice and thought leader in dental business, recognized by peers and industry publications.
Ready to Learn From Naren?
Join thousands of dental practice owners learning to reduce insurance dependence and build thriving practices.
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